Introduction

For our Advanced Media Portfolio we were assigned the task of creating a promotion package for the release of a new album, the package has to include the following:

• A music promo video
• A cover release for its DVD
• A magazine advertisement for the DVD
• A presentation of research, planning, and evaluation in an electronic format (our blog)

To begin this task we decided to research a currently existing band who have released an album recently. We researched various aspects of our chosen band to get an idea of how bands and artists create, market and distribute their albums and how their promotional package looks in relation to the image of their band.